Evaluation of a Computer Interactive Multimedia
Program in Smoking Cessation Counseling
(CIMPSCC) for Pharmacy Students
Anun Chaikoolvatana PharmD, PhD*,
Usanee Kitiwongsoonthorn BPharm**
Affiliation :
* Department of Pharmaceutical Sciences, Ubon Rajathanee University, Ubon Rajathanee, Thailand
** Hospital Pharmacy Unit, Sapasithiprasong Hospital, Ubon Ratchathani, Thailand
Objective : Develop a computer interactive multimedia program for health providers in smoking cessation
counseling (CIMPSCC), and evaluate users’ attitudes to the program.
Material and Method: The CIMPSCC program was developed via Flash Professional® version 9.1 and
included the concept of 5As with interactive multimedia video containing conversations between a pharmacist
and a smoker. A self-assessment questionnaire was also provided for the users. The program’s effectiveness was
assessed by comparing three groups of final year pharmacy students known as CIMPSCC, Lecture, and
Control. Basic knowledge, case scenario, and total scores were statistically evaluated and attitudes towards
the program were assessed.
Results : The CIMPSCC program was developed and its validity checked by a panel of specialists. Results
showed there were statistically significant differences in basic knowledge, case scenario, and test scores
within CIMPSCC and Lecture (p = 0.001). Post-test scores of basic knowledge and total scores were not
significantly different, but case management skills between CIMPSCC and Lecture were significantly different
(p = 0.069, 0.129, and 0.001 respectively). This indicated that the CIMPSCC program positively improved
knowledge and case management skills regarding smoking cessation counseling. Overall attitudes to the
CIMPSCC program were favorable.
Conclusion : The CIMPSCC program showed positive results of basic knowledge and case management skills
regarding smoking cessation counseling for pharmacy students and can be used as a valuable resource in the
teaching and learning process.
Keywords : Computer-assisted instruction, Counseling, Multimedia, Program evaluation, Smoking cessation
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